![]() ![]() ![]() Whilst this may seem simple, good microcopy involves comprehensive research and strong user design skills. One of the essential skills you’ll likely need as a UX writer is creating microcopy, the small text that guides users through digital interfaces. Programmes like Figma and Sketch may have free trial periods that will allow you to acquaint yourself with them and give you time to create material you can use in a portfolio. User testing, A/B testing, and card sorting are some research techniques UX writers can use to make sure a product works as intended.ĭigital design programmes: Though not all UX writers will use visual design toolkits, being familiar with some can boost your credentials for positions that expect you to. Research: Does a button in your website make a user want to click through, or does it turn them away? Does the language when users make mistakes on an app sound cold or condescending? What demographics use this app? These are questions you might be able to ask through UX research. Trying to improve your writing? Think about taking some courses in effective communication through writing and design. Having some practice with UX-specific writing will be helpful to your job search. Good UX writing should be concise and clear to give the user the least amount of friction possible when using a product. Writing: Knowing grammar and spelling and having an in-depth understanding of tone and shades of meaning are essential, but UX writing is more than that. ![]() Here are a few skills you might want to have as a UX writer. Here’s a detailed look at what that means. But a copywriter will usually focus more on acquiring customers and spreading awareness of an organisation.īreaking into the field of UX writing will likely mean having the appropriate skills, building a presentable portfolio, and having some experience under your belt. Like UX writers, a copywriter keeps the company’s brand voice in mind. A copywriter might create copy for ads and social media posts or contribute to coming up with marketing slogans. UX writers tend to focus on the written aspects of a website or app users directly interact with.Ĭopywriters generally work for the marketing arm of a company. Whilst UX writers and technical writers both have to make their end copy easily understandable, it’s rare for UX writers to put together lengthy pieces like manuals. So whilst a UX writer might use guidelines laid out by a content strategist, they generally wouldn’t become involved in the bigger content strategy of the organisation.Ī technical writer’s job is to distil complex information into accessible language through instruction manuals, how-to articles, and reference guides. Here are a few other ways UX writers differ from similar professions.Ī content strategist creates or plans content based on a company’s needs and expectations. It’s worth noting that different companies may have different expectations of the roles. Generally, these other writing jobs are not part of the design process and take place before or after the design team plans the product. There are several jobs that might overlap with UX writers, like content strategists, copywriters, and technical writers. See UX writing in action on a 404 page on Robinhood’s website: UX writer vs other jobs They might use similar design tools like Figma or Sketch to plan and design copy. Like UX designers, a UX writer might test several versions of their work, conduct user research, and interact heavily with product teams as they find the best ways to create useful copy. UX writers focus on the written bits-and there’s plenty of overlap with UX design. You can think of UX writing as a subset of UX design, just like user interface (UI) designers are a subset that focuses on the graphical portions of UX design. A UX writer might find the words for menus, definitions, buttons, labels, chatbots, and error messages, or the instructions to guide first-time users through a product-the small pieces of writing which is collectively called “microcopy.” An effective UX writer will create microcopy that is intuitive to users, in keeping with the product’s brand voice, and easily understood by most anybody, including people of different abilities, ages, gender identities, and backgrounds. ![]() A user experience (UX) writer creates copy for digital interfaces, including mobile apps and websites. ![]()
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